Archive - Month: August 2024

The Role of Influencers in Marketing

THE ROLE OF INFLUENCERS IN MARKETING When you think of the term influencer, a certain persona or even a specific person may come to mind. For example, you may think only of the application of social...

DHA 805 Risk Management

Examine the range of issues related to the commercialization of MGH’s technologies.Reading is from: Technology Commercialization at the Massachusetts General Hospital by Jonathan West and Mona...