MARKETING STRATEGIES TO INFLUENCE BUYER BEHAVIOR: PRODUCT AND SERVICE INNOVATION
For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies. This analysis will be divided into three separate presentations. Last week, you submitted the first presentation on incorporating the consumer. This week, you will create and submit a presentation on incorporating product and service innovation. In Week 3, you will submit a third presentation on incorporating marketing in the technological era.
With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
To prepare for this Assignment:
Download the Week 2 Assignment Template.
BY DAY 7
INCORPORATING PRODUCT AND SERVICE INNOVATION
Analyze how marketing strategy development is shaped by influencers.
Examine how the industry and the competition can be influenced by social media. Be specific, including what factors are most conducive to influencing.
To support your assertions, do some research and locate at least two examples of innovative and creative social media influence practices. For each example, do the following:
Describe the organization (including what type of company it is, what sector/industry it is in,
Marketing Strategies to Influence
Buyer Behavior: Product and Service
Innovation
Your Name
Master of Business Administration, Walden University
WMBA 6060: Marketing for Competitiveness
Instructors Name
Month XX, 202X
[Template Notes]
[Note: Delete this slide before submitting your Assignment. This Assignment Template
is based off the APA Presentation Template (APA 7) found on the General Templates page
of the Walden Writing Center. The template found on this page provides additional
information that may be helpful. Be sure to refer to the notes area of each slide for
further instructions, including whether a script is needed.]
Incorporating Product and Service
Innovation
[Note: Add slide content. Delete this information in brackets.]
[Note: Add slide content. Delete this information in brackets.]
References